Why Consistency Matters
A strong brand is built on repetition and recognition. When your visual and verbal identity is consistent, you build trust and authority in your market. This checklist is designed to help you audit your current brand assets and identify gaps in your consistency.
Visual Identity
- Logo usage guidelines (clear space, minimum size)
- Color palette (primary, secondary, accent codes)
- Typography hierarchy (headings, body, captions)
- Iconography style and usage
- Photography and imagery guidelines
Voice & Tone
- Brand personality descriptors
- Writing style guide (formal vs. casual)
- Grammar and punctuation rules
- Key terminology and vocabulary
- Do's and Don'ts of communication
Digital Presence
- Website favicon and meta tags
- Social media profile consistency
- Email signature templates
- Presentation slide decks
- Digital ad creative standards