Our Proven Process
A comprehensive, data-driven approach to digital marketing that delivers measurable results
Create and Maintain a Powerful Website
An effective website is the hub of all your online marketing and lead generation
Key Features
- •Easy to Navigate
- •Professional Appearance
- •Search Engine Friendly
- •Mobile Ready
- •Easy to Update
What You Get
- On-brand website with quality information
- Sales funnel system for multiple customer profiles
- E-Commerce platform for easy sales
- Easy to update website with CTAs
Develop a Successful Marketing Strategy
Marketing is an investment in the growth of your business, not an expense
Key Features
- •Define goals and objectives
- •Identify ideal customers
- •Analyze market positioning
- •Calculate marketing ROI
- •Plan annual budget
What You Get
- Full Year Marketing Plan
- Full Year Marketing Calendar
- Customer Profiles
- Annual Marketing Budget
Generate More Traffic
By increasing traffic to your website, you increase opportunities for visitors to turn into leads
Key Features
- •Blogging (55% more traffic)
- •Social Media (63% increase in effectiveness)
- •SEO (46% of searches for products/services)
- •PPC (optional, targeted campaigns)
What You Get
- Quality content design
- Consistent content marketing implemented weekly
- Cohesive cross-platform messaging
- Site authority building and ongoing SEO
Convert Traffic to Leads
Create attractive offers and calls to action that appeal to potential buyers at all levels
Key Features
- •Build landing pages with lead forms
- •Auto responder emails
- •CRM system integration
- •Strategic CTAs throughout site
What You Get
- Clear, segmented customer profiles
- Defined lead funnels for each segment
- Clear calls to action on website
- Measurable customer touch points
Convert Leads into Sales
Marketing automation performs laborious tasks cost-effectively and hands-free
Key Features
- •Lead Intelligence & Scoring
- •Segment Leads into targeted lists
- •Lead Monitoring & Nurturing
- •Email Marketing campaigns
- •CRM Integration
What You Get
- Automated lead scoring system
- Segmented email campaigns
- Lead nurturing workflows
- Closed-loop marketing process
Measuring Everything
Track critical metrics: Traffic to leads, Cost per Lead, Leads to Customers, Cost per Customer
Key Features
- •Traffic analytics (unique visitors, sources)
- •SEO performance (rankings, keywords)
- •PPC metrics (CTR, cost per click)
- •Social & Email engagement
- •Blog & content performance
What You Get
- Comprehensive analytics dashboard
- Monthly performance reports
- ROI calculations
- Data-driven recommendations
Customer Profile Process
Targeting the right buyers with the right offers at the right time
Unaware Buyers
What is it? Who are they?
Awareness - Blog Articles, Ads, Web Banners, PR, Articles, Analyst Papers, Flash Demos
Interested Buyers
Who needs it and why?
Educational Offers - eBooks, White Papers, Independent Articles, Introductory Videos
Problem Recognised
What are the consequences of not having it?
Validation Offers - Webinars, Podcasts, Seminars, Customer References, Brochures, Sell Sheets
Ready to Buy
Why should I choose you?
Sales Offers - Request a Proposal, Schedule a Meeting, Presentations, Trials, Demos
Addon Services
Comprehensive support for your entire marketing ecosystem