Improve Your Business Website in 10 Quick Ways
A full website redesign takes months. But you can improve your current site today. Here are 10 quick fixes that take less than an hour but deliver immediate benefits.
Key Takeaways
- Speed: Compress images.
- Trust: Fix broken links and update copyright dates.
- Conversion: Simplify forms and clarify CTAs.
1. Compress Your Images
Large images slow down your site. Use a tool like TinyPNG to shrink file sizes without losing quality. Your site will load faster instantly.
2. Fix Broken Links
Clicking a link and getting a "404 Error" is frustrating. Use a free "Broken Link Checker" tool to find and fix dead links.
3. Update Your Copyright Date
If your footer says "© 2021," visitors think you are out of business. Change it to the current year.
4. Add a Call to Action (CTA) Above the Fold
Don't make people scroll to find out how to hire you. Put a "Contact Us" or "Buy Now" button right at the top of the homepage.
5. Simplify Your Contact Form
Remove unnecessary fields. Do you really need their fax number? Fewer fields = more submissions.
6. Add Social Proof
Grab a glowing review from Google and paste it onto your homepage. Trust is built instantly.
7. Check Mobile View
Open your site on your phone. Is the font readable? Are buttons easy to tap? Fix any obvious alignment issues.
8. Add a Favicon
That little icon in the browser tab makes you look professional. If you have the default WordPress icon, change it to your logo.
9. Update Your "About" Page
Add a photo of yourself or your team. People buy from people. Remove corporate jargon and sound human.
10. Install Analytics
If you haven't already, install Google Analytics 4. You can't improve what you don't measure.
Conclusion
You don't always need a sledgehammer; sometimes you just need a screwdriver. These small tweaks accumulate to create a smoother, faster, and more professional user experience.
